Krispy Kreme (DNUT) and GoPro (GPRO) stocks are the latest to skyrocket as retail traders rally behind them, igniting a new wave of meme stock mania. Spearheaded by the r/WallStreetBets community on Reddit, both Krispy Kreme stock and GoPro stock surged during early market hours, drawing comparisons to previous meme stock sensations like GameStop and AMC.
The renewed interest in meme stocks comes after a quiet few months in the retail trading space. However, this week, speculative momentum picked up as traders began zeroing in on GoPro, the action camera company, and Krispy Kreme, the iconic doughnut chain, with bullish sentiment and coordinated call option activity.
GoPro stock (GPRO) saw a nearly 40% spike in intraday trading, as retail investors pushed it back into the spotlight. The term “go pro” trended across social media platforms as users shared nostalgic sentiments and speculative predictions. Meanwhile, Krispy Kreme stock climbed more than 30%, buoyed by strong brand recognition and meme-worthy potential.

The frenzy is reminiscent of previous episodes where WallStreetBets users collectively fueled price surges in heavily shorted or overlooked equities, defying traditional market logic. Analysts are divided on the fundamentals behind the recent moves, but agree that the current trend is largely sentiment-driven.
“Retail traders are once again flexing their collective power, and it’s clear that GoPro and Krispy Kreme are the latest darlings of the meme stock world,” said a senior market strategist. “Whether it’s about fundamentals or just fun, meme stocks are back—and they’re louder than ever.”
On Reddit and X (formerly Twitter), memes featuring GoPro cameras on doughnuts, rocket ships, and diamond hands quickly gained traction, fueling the buying frenzy. “Don’t sleep on GPRO stock, it’s our next moonshot,” one Redditor wrote, garnering thousands of upvotes.
While institutional investors urge caution, retail traders remain undeterred. Both GoPro stock and Krispy Kreme stock saw trading halts due to volatility, underscoring the intensity of this speculative wave.
As the meme economy continues to blur the lines between finance and internet culture, all eyes are now on what’s next for meme stocks like GoPro and Krispy Kreme—and whether this rally is short-lived or just getting started.
About GoPro (NASDAQ: GPRO):
GoPro, Inc. is a global leader in action cameras and content creation tools. Known for its rugged, high-quality products, GoPro empowers users to capture and share their experiences in immersive ways.
About Krispy Kreme (NASDAQ: DNUT):
Krispy Kreme, Inc. is an iconic American doughnut and coffeehouse chain known for its signature Original Glazed doughnuts and cult-like following.